Online shopping is used as a medium for communication and electronic commerce, it is to increase or improve in value, quality and attractiveness of delivering customer benefits and better satisfaction, that is why online shopping is more convenience and day by day increasing its popularity. The objective was to list out the key motivational factors consumers have for online shopping. Shopping convenience is a large factor for the US and UK consumers but this is not limited to the US or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping (Gehrt et al 2007). All work is written to order. Research Methodology The relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. I chose these words because they related to my topic very well. For example, in recent months, Kohl’s, a US department store chain, has offered products online which were not normally found in their department stores and these included higher-priced items such as leather chairs, high-end home entertainment centres, and flat screen televisions (Hajewski 2007). The works cited in this section provided a good starting point in the consumer motivations to be considered. research methodology on online shopping pdf: The project topic home for MBA, MSC, BSC, PGD, PHD final year student: Browse and read free research project topics and materials. Increased efforts in improving online security, Potential for an expanded product range and ancillary businesses, Usability of an online site as an increasing differentiator, Increasing opportunity for organisations to develop consumer relationships. There are two trends to be noted in relation to the security concerns of consumers. The data has been collecting with the help of questionnaire. Methodology: Research Design: This will be a cross-sectional descriptive research which will work with several qualitative and quantitative methods to come up with findings. Looking for a flexible role? … Research on online shopping has been carried out for the last two decades. If this is truly the trend, then the investments that organisations will place in developing their online shopping channels will be geared towards an older generation, from site design to products and services to site technology used. shopping, information search, internet serves as a panacea for all their requirements. This thought is supported as well by the research of Zhang et al (2007) which stated as a premise the “online shopping environment s still representing a comparatively new, and largely unexplored, marketing channel.” The premise of Zhang is hard-hitting as it exposes a large gap in the understanding of consumers’ motivations for online shopping. not needing to step out of the home) and also in providing information as, even then, some sites already provided extensive information (Gay 1999, Gehrt et al 2007). Similar to some of the other published research cited in this section, the key limitation is the set of respondents considered for the research which, in this case, consisted of undergraduate marketing students. Thus, consumers are already building the expectations that prices online will be less that prices in retail stores. Company Registration No: 4964706. The greater share of the ad market by the online channel has implications for organisations across two key points. A rather broad definition is given by Hult et al (2007) wherein online shopping can relate to any offering of service quality, product quality, or e-Business quality where the objective is the customer-based value creation for organisations. If only to hammer the point of increasing consumer expectations, two factors mentioned by consumers in their increased interest in doing online shopping were free shipping of their products purchased and also everyday low pricing particularly relative to the retail stores of the sellers (Hajewski 2006). PDF | On May 16, 2012, Aurélia Michaud-Trevinal and others published Online shopping experiences: a qualitative research | Find, read and cite all the research you need on ResearchGate This is not an example of the work produced by our Essay Writing Service. One oft-mentioned reason, and an early consumer motivating factor, for shopping online is the convenience of doing so as consumers won’t need to go to the retail stores and experience the ‘hassle’ of buying products in the stores (NBC News 2007). Online shopping has experienced a rapid growth during the recent years due to its unique advantages for both consumers and retailers, such as shopping at round the clock facilities, decreasing dependence to store visits, saving travel costs, increasing market area, decreasing overhead expenses and offering a wide range of products. It remains clear that very little has been done to date to understand the evolution of consumers’ motivations, likes and dislikes when purchasing groceries online, as they become more experienced with this mode of shopping. !狯���oq��I�1�r!=�[km˯y�H�����y�Q�j,�rIYIV?�o�G����^�Z��~����RC@pT�D�h��ȼ�������! Organisations which are able to effectively capture value from their online shopping offering are the organisations which are able to “collect and analyse data on consumer patterns, interpret customer behaviour, respond with timely and effective customised communications, and deliver product and service value to consumers” (Kennedy 2006). Online Shopping Research Paper Wednesday, October 13, 2010. Internet product returns has been one of the key factors limiting part of the online shopping growth as the uncertainty surrounding how returns of defective or unwanted products impacted on the overall cost and inconvenience for the consumer. It is one of the backbones of the economy and accounts for about 10 percent of the country's GDP. Research Methodology for Online Shopping Project. As online shopping continues to grow, organisations will continue to seek out other opportunities that could help build the rationale for investments in establishing a highly competitive online shopping site. Due to wide spread internet... | Find, read and cite all the research … The online shopping channel provides organisations with an additional channel to develop consumer relationships. Like the previous part in this section, the most crucial trends resulting from the surveys and the interviews are highlighted. Study for free with our range of university lectures! This research project was pursued with a ‘qualitative research’ approach as the focus was on consumer motivations, which, while it could have been developed with quantitative metrics, seemed to translate better into a qualitative focus. Another ancillary business opportunity is from online shopping sites is as a social shopping space, such as Jellyfish.com which was recently acquired by Microsoft as it saw the growing opportunity in the business (Gallagher 2007). Before going in detail in some of the consumer motivations discussed in research works, it should be noted that there has been considerable growth in Internet access and usage, and this has created a significant market in marketing and communications of organisations (Ko et al 2005, Tamimi et al 2005, Dadzie et al 2005). Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Given that not all products are available in the stores, it would be prudent for online sites to be clear about which products are available in the stores and which products are not. A key thing to note was that the authors highlighted then the expectations that online retail shopping would continue to increase as consumers found greater reasons for shopping online. Online security is the ability to protect the information of the customers from unauthorised access and destruction. Similar for consumer motivations, this part of the project was based on a combination of primary and secondary research. h�bbd```b``�
Across most metrics, online shopping has shown strong growth and yet the belief is that online shopping growth rates could actually be much higher if not for security-related concerns by some consumers (Bramall et al 2004, Arnold et al 2007, O’Connell 2005, Cullen 2005). While the extent of technological readiness of the consumer plays a part in determining the level of comfort in navigating through an online shopping site, the general usability of an online shopping site is an increasing differentiator and distinguishes between the different sites that consumers will utilise in online shopping (Massey et al 2007). Consumers are increasingly interested in shopping online due to the greater bargains found in the Internet as organisations pass on savings resulting from using the online channel for sales (NBC News 2007, Lii & Lee 2005). However, these new business are still untested as these are fairly new and would need some time before potentially growing into profitable businesses. 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