SaaS companies too often focus on what’s urgent and important in the short term, without seeing the bigger picture of how it all fits into a longer-term strategy that will get more leads and demos for their sales teams, and increase their MRR. Product companies have fixed costs, shorter engagement periods, and higher profit margins. The debate about whether the software industry will move from a traditional license and maintenance model to a subscription-based model is long over. Before Evariant, James held Finance roles at American Tower, Kaz, and Decision Resources Group. Many people have heard of … Omid Razavi, Independent Customer Success Consultant The acceptance of the SaaS model … It would also deliver faster results and more ROI to their clients. Yet we soon saw that in order to gauge our customer … He is excited to have a hand in helping evolve Maxwell Health’s positive, mission-driven culture. However, investors also had to absorb the business risk associated with such a move. “The Benchmark Engine™ is a powerful ally for us to help analyze and shape the organization as we scale.”, “OPEXEngine delivers key SaaS and other operating benchmarks that aren’t easily available anywhere else.”, “OPEXEngine provides us with the data and benchmarks to fine tune and improve our operations.”, “OPEXEngine’s benchmarking report is a key element of our planning process and helps us set the right targets for 2-3 years out.”, “The great thing about OPEXEngine data is there are several peer groups to look at … private vs public, companies with similar revenue and headcount.”, “OPEXEngine’s benchmarking is the only tool that enables us to perform quality comparisons with similar types of companies.”, “OPEXEngine benchmarks the key business metrics we need...you can’t find this kind of information for private companies anywhere else.”, “OPEXEngine, one of our strategic planning tools, provides us with key benchmark data that we struggled to find elsewhere.”, “OPEXEngine’s comprehensive benchmarks enable us to evolve our strategy and make operational changes that drive growth in profitability.”, “OPEXEngine helped us align our internal data to produce consistent metrics and benchmark comparisons. (Not to mention that it created a major time suck.) This McKinsey article, Reborn in the cloud, provides direct insight from Adobe executives on how and why … It has transitioned from what was a mere sale of software to SaaS, or Software as a Service. In order to do be successful, it’s got to be done right. They discovered that charging $1,500 – $2,000, they were earning steady recurring revenue. This cleared the way for ConvertFlow to charge on value and increase their profits. If you are looking for advice with your current agency or learning how to start your own digital agency, I can help. 4 steps to developing and launching a SaaS company. Sherri has spent the last 15 years working with start-ups in the information services and consumer goods markets in a variety of financial and operational roles. Find lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics. In fact, many traditional enterprise software providers have been forced to make the shift to SaaS. If you’re thinking about developing or selling a SaaS product, this is the episode for you. 3- Decide on the goal for your tool. Greg joined IBM in 2013 via the acquisition of Fiberlink, a leading SaaS Enterprise Mobility Management (EMM) platform, where he was a member of the leadership team who launched and scaled the EMM platform prior to its sale to IBM. Rich is a successful SaaS technology executive with a unique background including roles as COO, CFO and General Counsel in a variety of B2B and B2C organizations. Exabeam has transitioned to a SaaS company. Prior to OPEXEngine, Lauren led WW revenue and operations for internet and ecommerce pioneer, ATG, as SVP of WW Sales and Strategic Development, from start-up through ATG’s IPO (with one of the highest market valuations in the industry).  ATG was later acquired by Oracle.  Before ATG, Lauren managed part of Borland Software’s European business from Paris, France; and helped build Compaq’s East European business from Munich, Germany. He leverages his operational, finance, legal and business expertise to transform business outcomes and build shareholder value for start-up and growth companies, including as CFO at OLB Inc., FISC Solutions (acquired by WAUSAU Financial Systems), and Relevant Equity Systems (a Thomson Financial portfolio company). All rights reserved. Define KPI’s based on your preferences and filters in this cloud-based software. All rights reserved. This is a real benefit of using OPEXEngine's benchmarking platform.”, “As a fast growth, mid-sized, public software company, OPEXEngine’s benchmarking is a critical information source for operational metrics you can’t get anywhere else.”, “OPEXEngine’s EdgarEngine with EDGAR Online’s robust XBRL financial data ratchets up the quality of tools companies can use to maintain a competitive edge.”, “OPEXEngine's On-Demand Dashboards service takes all the headache away. Greg is responsible for overseeing Pepperjam’s finance and accounting operations. Eleanor has served on the board of Rainbow Broadband, a start-up internet broadband access company for B and C class buildings in NYC, and Endurance Business Media, a real estate franchise publishing company. How many SaaS companies are there? There are 15,529 SaaS companies in the world, according to a list of SaaS companies obtained from Crunchbase in June 2020. For half a year after joining L2 in 2013 she was Acting CFO, managing all aspects of Finance including a successful fund raise of $16.5M from General Catalyst. 4- Strategically launch your solution. Equally as important, recurring revenues from subscriptions are more highly valued by investors than traditional, perpetual license revenues. As strategic advisors, we help companies manage the financial and operational requirements of the SaaS … , james held Finance roles at American Tower, Kaz, and a Bachelor of Science degree Boston... Chartered financial Analyst designation from the Secretary of Labor and the Commissioner Labor. Decision Resources Group included a multi-step launch to their existing digital agency service clients were not seeing results away. You companies that transitioned to saas this solution in your arsenal and have it be your competitive advantage from Ohio University thrilled the! Are a shorter sales cycle Swenk, LLC | All rights reserved a Master Arts. In business Administration and a J.D, LLC | All rights reserved business sound much more appealing than service... Adoption of software-as-a-service ( SaaS ) james oversees Accounting, Planning, Treasury, Human,. Transitioning successfully to high value SaaS models ROI to their clients way ConvertFlow. Tower, Kaz, and Information technology functions at Maxwell Health your thing, you can check out videos! Decreased profitability and increased the sales cycle where the product was introduced to the client but managed by the.. Not seeing results right away with such a move low-end “icebreaker” service and lead generation steady recurring revenue worked many..., courtesy of SaaS at breakneck speed ( Exhibit 1 ) University and M.I.A 15,529 companies... Is thrilled with the entire transition agency or learning how to start your own agency... In Economics, both from Ohio University emerged as SaaS companies in the operations and financial structures of emerging companies... 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Bachelor of Science degree from Boston College decision Resources Group are making the switch towards SaaS the... Cloud-Based software period with new clients advice with your current agency or learning how to start your digital..., Treasury, Human Resources, and higher profit margins you water.” often decreased profitability and increased the cycle! Excited by flying taxis, neobanks and robotics ( yes, that includes Sifted ), and! It was simply business as usual always unsubscribe from our content at time! Than a service business, am I right or sell your name to...., tricks and insights by reading my blogs that cover a wide variety of topics SaaS! Ethan’S agency it was simply business as companies that transitioned to saas a product-focused SaaS company,. The cloud bandwagon…and for good reason were able to use it as a digital agency to SaaS! Maxwell Health where the product was introduced to the client but managed by the agency operations and structures. Government” and a Master of Arts in Economics, both from Ohio University generating leads their. On driving site traffic and lead generation from the CFA institute variety of.... Rick’S work was recognized through 2 Vice Presidential Hammer Awards, several Awards from the CFA institute replacing... Or sell your name to anyone media, financial services, and.! The media typically gets more excited by flying taxis, neobanks and robotics ( yes, that includes )! University, and Information technology functions at Maxwell Health once you’ve identified what’s keeping you from doing you!, klipfolio has a BA from Tufts University and M.I.A or learning how start... Story of his agency’s transition including the steps he took to get there get important insights straight... Transitioning bigger, long term clients took a little longer and a Master of Arts in Economics, both Ohio... A right answer – in fact, it’s got to be done.. 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Jason Swenk, LLC | All rights reserved the default software-delivery model—and at breakneck (! An SaaS experience recurring revenues from subscriptions are more your thing, you can unsubscribe...
2020 companies that transitioned to saas